Product designer and builder.

complex products.
clear experiences.

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My Work

  • Product design
  • Design engineering

A story nobody wrote alone

I turned a classic folded-paper storytelling game into a mobile experience where friends create one unpredictable story together, one hidden line at a time.

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The unfolded end screen on a phone - one story on a sheet of paper, written by three friends and signed by each
  • UX/UI
  • Conversational AI

The AI agent became the onboarding

I rebuilt Veezo's first-time experience so it ends with a weekly networking habit instead of a finished setup.

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The Veezo onboarding chat on a phone - the agent welcomes the user and offers to connect LinkedIn
  • Design system
  • Flutter

Working Flutter flows, not Figma screens

I rebuilt our design system in Flutter, so our developer reviewed my pull requests instead of rebuilding my screens.

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The Veezo design-system widget book on a phone - a catalog of components
  • Branding
  • Marketing design
  • Motion

Brand, campaigns and print

4 years of brand, marketing and motion design across agencies, in-house teams and freelance, for ex.co, Nogamy, Taboola, Persil and more.

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About Me

I'm Natalie, a UXUI designer with two years of product experience and four years of graphic design before that.

I joined Veezo on day one and stayed through all of it - idea validation, user research, the design system, UX and screen design, and eventually product decisions too.

In the last six months I moved most of my workflow into AI, working in Claude Code, and took our design system from Figma into code to close the gap between design and development.

Before that I studied psychology and management at Ben-Gurion University, which is probably why I'm almost as interested in why people do things as in what a button looks like.

my cv
Natalie in a striped shirt against a pale wall, looking off to the side and smiling
Natalie scuba diving over a coral reef, throwing a shaka sign at the camera
Natalie outside on a bench holding a tabby cat, both looking at the camera

Let's Talk

i'm abroad until sep 1 - this still reaches me, i'm just slow to respond.

to: natalie